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Our Themes



Bioregions are regions working to upscale organic farming practices substantially beyond the current state of the art (e.g., by adopting an action plan and setting a target for a substantial increase in organic farmland and/or the number of organic farmers in the next 10 years). We initiated this theme in 2021 at our international conference on organic farming. Since then, we have implemented a series of awareness-raising and policy-related projects to stimulate the Greidhoeke in Friesland (NL) to evolve into a bioregion. We have also developed a unique methodology for assessing the health check of a bioregion.


Organic farming

We are proud to be among European organic food & pioneers. Since its commencement in 1991, Avalon has advocated and promoted organic farming. By implementing numerous projects, we have been instrumental in spreading the organic farming concept & practice, and strengtheningthe organic farming movement, research, education, extension, inspection/certification and organic food markets in over 20 countries, notably in Central and Eastern Europe, the Balkans and the Caucasus. Our founder has been appointed an IFOAM ambassador− in recognition of his pioneering role and outstanding contribution to the international organic farming community & movement. Avalon’s Executive Director is the first European with an MSc. in organic farming and his PhD. assessed environmental and economic consequences of total conversion to organic farming.



Avalon has been a frontrunner in promoting EU agri-environment measures and payments. It has designed numerous national and pilot agri-environmental schemes to protect soil, water, air, and biodiversity. Besides, it advised about the institutional settings required to facilitate the implementation of agri-environment programmes and prepared related administrative procedures. Avalonintroduced the concept and designed the first agri-environment programmes in the eleven EU New Member States and three EU candidate countries.


True cost accounting

We have developed a unique methodology enabling the assessment of true costs and true price of food and farming. We tested this approach in three Dutch Provinces: Friesland, Groningen, and Drenthe − regions with one of the world's most sophisticated and advanced agricultural production systems. Our approach assesses the real added value of farming and farm-upstream sectors. It is a value that is “cleaned”, i.e. corrected for “hidden” costs and benefits arising from the creation of gross added value by these sectors. Hidden costs and benefits comprise environmental costs and benefits and public investments for agricultural subsidies. Using various environmental accounting methods, we can monetise the environmental damage to air, climate, water and soil. This damage impacts human health and ecosystem services and bears costs for society. It is expressed in a virtual currency called Futuro, while the real added value is expressed in Puro ("purified” Euro).

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