Alex Oostvogel is a Co-Chairman of the Avalon Foundation. He has been working with Shell International for 15 years in various finance functions, in the Netherlands as well as abroad. After that he worked during 5 years in retail as a CFO and CEO for an international chain in fashion. Thereafter, 7 years in the media business as CFO for Endemol. Subsequently he was co-founder of a consultancy firm and worked for 4 years in the wind energy business.